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EXCLUSIVE: Boss The Scent’s New Ad Revealed

PARIS — Expected to bolster the blockbuster Boss The Scent franchise even further is a new advertising campaign — fronted by actor Jamie Dornan and model Birgit Kos — set to go live on Sept. 1, in tandem with a men’s and women’s fragrance launch. Boss Bottled and Boss The Scent are the two pillars in the Boss fragrance portfolio today. Boss Bottled, which is meant to represent the brand’s masculinity, ranks among the top five in men’s perfumery worldwide. Boss The Scent, meanwhile, channels seduction. The For Him version is one of the 10 best-selling fragrances for males globally, and Boss The Scent For Her is in the top-20 women’s perfumes in Europe. “We wanted to add a new chapter to this story of seduction,” explained Simona Cattaneo, chief marketing officer at Coty’s Luxury Division, the Hugo Boss fragrance licensee. Juice-wise, that meant creating new fragrances for Boss The Scent. There’s Private Accord For Him and For Her — in which some notes of the original scents were intensified, notably cocoa absolute in both iterations, plus ginger and maninka fruit in the men’s eau de toilette and mandarin and osmanthus in the women’s eau de parfum — for a more sensual effect. Perfumers Bruno

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