Sandro Unveils a Pop-Up Shop With a French Twist

Sandro has closed its location at 150 Spring Street in Manhattan’s SoHo and taken up a yearlong residence at 79 Greene Street, a 2,400-square-foot space where men’s and women’s products are sold and new ideas for products, events and services are honed in anticipation of the brand’s new flagship, which will open in 2019. The French brand vacated Spring Street for larger environs, and the pop-up shop is a stop along the way. Vornado Realty Trust, which is marketing the Spring Street address, lists 1,286 to 1,358 square feet of available retail space in the building. According to real estate sources, London-based contemporary brand Whistles is negotiating for the location. Whistles in the U.S. is sold at 16 Bloomingdale’s stores, including the 59th Street flagship in New York. “It will be a major milestone for our brand globally. It will house both Sandro and Sandro Homme,” said Evelyne Chetrite, founder and artistic director of Sandro Femme, of the SoHo flagship. “The 79 Greene Street location presents an exciting opportunity for us to create a cool concept space in SoHo.” Part of the cool concept Chetrite imagined is “incorporating vintage furniture and important pieces from our favorite designers. My son Ilan and I love vintage pieces, and vintage references are a huge inspiration

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