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Barneys and Thom Browne Partner on Exclusive Multiplatform Experience

NEW YORK – Thom Browne is having a really good week. On the heels of this week’s announcement of Ermenegildo Zegna Group’s acquisition of an 85 percent stake in Browne’s brand, as reported in WWD, Barneys New York and the designer are partnering on an in-store experiential concept, launching Sept. 5 in the lead-up to New York Fashion Week. Browne may have decamped to Paris for his runway shows but he considers himself a U.S.- based designer. What’s next on the menu? He’s bringing more flavor to the city in the form of “the Thom Browne burger.” With a special sauce developed by Barney’s Downtown executive chef Jennifer Wasnesky, the burger will sell at Fred’s at Barneys Downtown. “For me, I wanted to do something truly American and I think as soon as people eat it, they will know exactly what I mean,” Browne said.  It’s served with red, white and blue condiments, representing Browne’s grosgrain ribbon detail, and fries. The meal, taste-tested by Browne, was meant to mimic a fast food burger one might get anywhere in the States. Think Allentown, Pa., where the designer grew up.  And the burger is just one part of a larger partnership experience. “We’ve been talking since

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