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What to Watch: 5 Female Celebrities Who Don’t Have Beauty Deals

Beauty and pop culture are more intertwined than ever, with celebrities such as Rihanna, Jessica Alba and Kylie Jenner solidifying themselves as major players in the space. Brands are increasingly turning to celebrities for campaigns and collaborations in an effort to reach new audiences — and drive sales — and celebrities, keen on expanding their own personal brands, are game. Here, WWD highlights five female celebrities who are free agents in the beauty space. Whether they’re making waves in film or producing hit songs, the following group are the ones to watch. Lana Condor Social stats: 2.9 million on Instagram, 149,000 on Twitter Lana Condor is the star of the summer’s much-talked about teen romance film “To All the Boys I’ve Loved Before,” Netflix’s adaptation of author Jenny Han’s 2014 novel. Condor previously played Jubilee in “X-Men: Apocalypse,” but it was her role as Lara Jean Covey in the Netflix film that has led to buzz from entertainment publications, as well as beauty coverage of her looks. Normani Kordei Social stats: 3.6 million on Instagram, 11 million on YouTube through Fifth Harmony, 2.39 million on Twitter Kordei is one-fourth of the all-female pop group Fifth Harmony, which also includes members Lauren Jauregui, Dinah Jane and Ally Brooke. Kordei

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