La La Anthony Wants to Create ‘Tailor-made Experiences’ for Different Communities as Airbnb’s Newest Creative Adviser
La La Anthony is adding a new job — Airbnb’s creative adviser — to her résumé. The media personality is bringing her expertise in entertainment and her Hollywood connections to create new experiences in partnership with the platform. “I get to help Airbnb with their strategic alignment with entertainment partners, celebrities, influencers, studios, production companies, all that stuff. I’m excited about bringing some really cool activations and experiences that we can all be a part of to get closer to our favorite movies, our favorite celebrities, our favorite music albums,” Anthony told WWD. La La Anthony at her La La Land House. The businesswoman wants to take this opportunity to bring more diversity to Airbnb’s activations. “We want to create more tailor-made experiences that resonate with different communities culturally. That’s really, really important to me and something I’m excited to dive into,” she said. To start, Anthony is inviting guests to stay in her La La Land house in Fort Lauderdale, Fla., which she designed “from top to bottom.” “You’re getting a piece of La in everything from the sheets to the decor to all the neon signs on the wall,” she said. La La Anthony at her La La Land House. The inspiration behind
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