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Cosmoprof Worldwide Bologna to Bring Innovation and Novelties to the Ever-evolving Beauty Industry

Known for offering a unique global perspective thanks to the presence of key international players from every significant market, Cosmoprof Worldwide Bologna will once again invite the beauty industry to its largest annual show scheduled in Bologna, Italy, from March 20 to March 23. Following the great success of its 2024 event, which saw more than 248,500 attendees from 150 countries and 3,012 exhibitors, Cosmoprof Worldwide Bologna is getting the makeover treatment. In a statement, the company said that the refreshed event will allow for expansion and a new, more functional layout that will enhance the experience for attendees and “accommodate an expanded exhibition offering, including new product categories that reflect the evolving market landscape.” Notably, in 2024, the global cosmetics industry alone is projected to see a total turnover of more than $648 billion (a 5.7 percent increase year-over-year). “The 2025 layout of Cosmoprof Worldwide Bologna will make it easier for visitors to create their tailor-made route of the show,” said Enrico Zannini, general manager of BolognaFiere Cosmoprof S.p.A. “Thanks to Cosmoprof MyMatch it will be easier to find the right partners and peers for developing new business and the support of our incoming department will make it easier to take the

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