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Listrak Launches First RCS Marketing Campaign in the U.S. With Dooney & Bourke, Boosting Retail Communication

Here’s a first: Listrak, the retail cross-channel marketing platform, said Tuesday that it was the sole marketing platform provider to launch a Rich Communication Services, or RCS, marketing campaign in the U.S. RCS is an interactive communications channel that allows users to send and receive text-like messages, voice calls, video calls, and multimedia files directly from a phone’s messaging app, Listrak said. RCS has more than one billion uses globally. To run a test campaign on RCS, Listrak teamed with its client, Dooney & Bourke. The test was launched during the 2024 holiday season and demonstrated that RCS more than doubled revenue per send compared to traditional SMS/MMS campaigns. “With wireless carriers rolling out support for RCS in the U.S. in 2025, Dooney & Bourke gained early access to the elevated messaging experience via enabled carriers through its long-standing e-commerce marketing partner, Listrak, in collaboration with global cloud communications platform Infobip,” Listrak said in a statement. Listrak said the marketing team at Dooney & Bourke “worked seamlessly” with the company and Infobip experts to identify subscribers who would be able to receive RCS messaging. The holiday shopping campaign centered on “12 Days of Dooney” messages. “A new era in messaging is here, as RCS will

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