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Gita Mirchandani on the Power of Positive Intentions in Business

In this episode of WWD Voices, Arthur Zaczkiewicz, executive editor of strategic content at WWD, interviews Gita Mirchandani, founder of GitaPR, the communications agency. Mirchandani discusses the impetus behind founding her firm and how she was driven by a familial entrepreneurial spirit and a desire for personal autonomy during her son’s early years. She discusses her approach to business, which is marked by a strong belief in karma and loving intention — which underpins her firm’s unique engagement strategies with clients. To listen to this episode, CLICK HERE. Mirchandani also discussed the significance of infusing love and intention into every aspect of work, from client relations to daily operations. This philosophy has cultivated a company culture where strategies are not just about business outcomes, but about creating positive, memorable interactions. By marrying intention with strategy, GitaPR crafts bespoke campaigns that resonate on a deeper level, transforming basic transactions into lasting relationships.

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