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This French Girl Beauty Brand Just Released a Valentine’s Day Trio of Its TikTok-famous Bisou Jelly Lip Balms

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Just in time for Valentine’s Day, everyone’s favorite French beauty brand Violette_Fr has launched a limited-edition set of its bestselling Bisou Jelly Sheer Lip Balms in three covetable shades curated by the brand founder, renowned makeup artist Violette Serrat. Violette_Fr first rose to fame thanks to its Petal Bouche — a red liquid lipstick that flatters any skin tone and which quickly captured the hearts (and lips!) of many a loyal customer. Serrat is one of the industry’s most celebrated makeup artists and, in fact, also serves as creative director of makeup at Guerlain. With nearly two decades of experience under her belt and a heavy-hitting resume full of esteemed roles (Estée Lauder’s global beauty director and Dior’s international makeup designer, to name a few), Serrat is an expert in color theory and uses this knowledge to inform her brand’s process. Indeed, Violette_Fr’s artistic vision is heavily guided by its founder’s time at the École de Louvre, where Serrat honed her painting skills and “fostered a profound bond with art,” according to the brand’s site. Since 2021, Violette_Fr has been making the

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