Skip to main content

How ‘The White Lotus’ Became a Gold Mine for Fashion Brands

The latest viral moment of “The White Lotus” sees Parker Posey’s wealthy matriarch character Victoria Ratliff sending a blunt message to her husband: “I just don’t think at this age I’m meant to live an uncomfortable life.” The scene, which aired on March 23 in episode six of the third season, featured Posey in a Jim Thompson Slipper Orchid silk kimono dress. Since then, the online demand for the kimono has exploded. “Our U.S. e-commerce site outperformed our global site for the first time, driven entirely by demand for the kaftan, for which sales have increased 671 percent in the past four days,” the brand’s chief executive officer Frank Cancelloni told WWD. Founded in 1950 by American veteran James H. W. Thompson in Thailand, where the show’s third season is set, the silk manufacturer worked closely with “The White Lotus” costume designer Alex Bovaird to create fashion and home furnishing pieces that “authentically represented Thailand,” Cancelloni said. The partnership has paid off, with the brand’s U.S. order volume seeing a 228 percent increase and overall revenue jumping 138 percent year-over-year in March, according to Cancelloni. Jim Thompson is only one of the many brands touched by “The White Lotus” magic this season. Lucy

Follow WWD on Twitter or become a fan on Facebook.



from WWDRecent Stories https://ift.tt/Xx9RTJB
Labels:

Comments

Post a Comment

Popular posts from this blog

The 12 Best Floral Delivery Services to Easily Order Christmas Flowers Online

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Few gift ideas have stood the test of time quite like a stunning bouquet of flowers filled with a variety of lush, blooming florals along with sprigs of complimentary greenery. Sending an arrangement of flowers is everyone’s favorite go-to gift idea to spread love on Mother’s Day, a birthday, anniversary, to say thanks, or simply show appreciation for someone special in your life. And at this time of year, sending flowers makes for an always-cherished holiday gift as well. Although fresh bouquets won’t last forever, they’re a heartwarming gift. “Flowers are something that makes everyone smile,” says Emily Reifel, director of social events at The Plaza Hotel in New York City. “With flowers, you don’t have to do anything. It’s easy — it comes, it’s beautiful, and the recipient just gets to enjoy the beauty of it. There’s no work on their end at all.” We’ve ...
Post a Comment
Read more

Kobe Bryant and wife ‘had deal to never fly in helicopter together’

The basketball star and his daughter tragically died in a helicopter crash this week Kobe Bryant and his 13-year-old daughter Gianna both tragically died in a helicopter crash this week. And, while the NBA basketball player would regularly use helicopters to travel around Los Angeles, his wife Vanessa Bryant had previously agreed to never fly with him. A source told PEOPLE: “He and Vanessa had a deal that they would never fly on a helicopter together.” They added that Kobe “only” flew in helicopters with pilot Ara Zobayan , who was among the seven others killed in the crash, alongside Kobe and Gianna. READ MORE CELEBRITY NEWS Kobe and Gianna are survived by Vanessa, and their other daughters Natalia , Bianka , and Capri , who was only born in June last year. Kobe previously revealed he began using helicopters while he still played for the Los Angeles Lakers because bad traffic meant he was missing quality time with his family. He told Alex Rodriguez in 2018: “I was sittin...
Post a Comment
Read more

Love Island star Gabby Allen brands I’m A Celeb star Myles Stephenson a ‘liar’ in scathing Instagram post

It’s been three months since Gabby Allen split from I’m A Celeb star Myles Stephenson, and now she’s branded him a "liar" and a "cheater" in a scathing Instagram. The Rak-Su star’s appearance on I’m A Celeb has ruffled feathers among Gabby and her friends. And despite confessing to “not watching” the ITV show, Gabby took to Instagram to address some things he’d discussed. Myles was having a meaningful conversation with former footballer Ian Wright about his quest to find love and said he struggles to meet girls who aren’t with him for the fame. His comments seemingly spurred Gabby to tear into him on Instagram. READ MORE CELEBRITY NEWS Alongside a picture of a cheetah with Myles’ face photoshopped into it, the Love Island star wrote, “Omg I’m dead. I’m not even watching the show but people are sending me things like this. Saying meet ‘meaningful Milo’.” “Apparently he was on about ‘meaningful relationships’. I’m not sure the guy knows what he’s on about tbh...
Post a Comment
Read more