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Sulwhasoo Gave Its Most Iconic K-beauty Skin Care Line a Major Upgrade — And My Complexion Got a Glow Up.

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Flawless skin doesn’t happen overnight — but a major boost in radiance is absolutely on the table when you treat your complexion to ingredients that flood fine lines with moisture and support a healthy skin barrier. Luxury Korean skin care brand Sulwhasoo recently refreshed its Concentrated Ginseng Rejuvenating Collection of face serums and moisturizers to do exactly that, offering quick-to-show results with long-term anti-aging benefits. Ginseng has a centuries-long history as an herbal remedy for all sorts of health concerns — some proven, others murky — that range from reducing fatigue to improving memory. Since 1954, Sulwhasoo has been researching how the ingredient’s strengths (namely a potent dose of antioxidants) translate to skin benefits, releasing its first ginseng-enriched formula, the ABC Cream, in 1966. Over the years, the Korean skin care brand refined ginseng’s role in skin care, harnessing not only its root but also its leaves and flowers to tap into the plant’s full power. This approach to the ingredient, notably the extraction of ginseng saponin in the 1970s, laid the foundation for what would become Sulwhasoo’s hallmark — combining

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