Two hours into the Printemps grand opening party in New York, CEO Jean-Marc Bellaiche was leading a quick, and very timely, French lesson for the crowd. ” Tonight is the eve of Spring Equinox — and as you know, ‘spring’ is ‘printemps’ in French. You need all to know how to pronounce ‘prown-thom,'” Bellaiche told the crowd, enunciating the French word for “spring.” “We’ll do a test later.” Earlier in the evening, Bellaiche could be found walking VIP guests including Katie Holmes and Parker Posey across the store floor and down to the landmarked mosaic “red room,” which serves as the store’s shoe department. “She’s the best,” gushed a fan, watching Posey pick up one of the shoes on display as she posed for photos. The “White Lotus” star was on selfie duty all night, gamely welcoming the nonstop photo requests and praise everywhere she went. “These are so pretty,” the actress remarked, pausing to admire one of the many fragrant floral arrangements within the store’s beauty corridor. On the eve of the spring equinox, Printemps kept the Moët & Chandon flowing throughout the crowded store. Guests included designers Gilles Mendel, Michelle Ochs, Tanner Richie and Fletcher Kasell, along with hotelier Alan Faena, Isabella

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