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EXCLUSIVE: Madison Keys Joins Brilliant Earth as a Brand Ambassador Ahead of U.S. Open, Talks Tennis Icons and Her Upcoming Jewelry Collection

“I’ve always been a fan of [Brilliant Earth] from the very start. And I’ve also always been a pretty avid jewelry-wearer, as I’m sure many people can see,” Madison Keys told WWD in an exclusive interview. The American tennis star joined forces with the global leader in ethically sourced jewelry, Brilliant Earth, as a new brand ambassador, with a launch of new styles coming later this summer ahead of the U.S. Open in Flushing Meadows, New York City, where Keys will compete. Even before she joined Brilliant Earth as an ambassador, Keys always admired the company’s vision and mission. “I like the very clean and simple but modern style that they’ve always had. I’ve always loved the option to have lab-grown, as well,” Keys said, citing “the ethical sourcing” Brilliant Earth uses for their gems and jewelry pieces. Madison Keys for Brilliant Earth. Courtesy of Brilliant Earth “It was just kind of all these things that I already feel so strongly about. When I got the opportunity to partner, it just felt like the easiest partnership.” From the start of her professional tennis career, which began when Keys was just a teenager, the athlete used jewelry as a “way to express my

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