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Labubu vs. ‘Lafufu’: How to Spot the Differences Between Real and Fake

Labubu charms are one of the trendiest, most popular accessories of 2025. Seeing a rise in 2024 and beyond, the Pop Mart plush toy, inspired by Kasing Lung’s “The Monsters” storybook, features distinct designs with expressive faces and sharp teeth. Cher, Emma Roberts, Rihanna, Dua Lipa, Post Malone and Blackpink’s Lisa are among the celebrities who have recently shown their love for the toys publicly. Due to their popularity, however, counterfeit versions of the accessory, commonly known as “Lafufu,” have also begun to circulate. On TikTok, videos of children reacting to their parents gifting them fake Labubu toys are garnering thousands of views every day. But how can one identify a fake Labubu? How to tell if your Labubu is real There are many ways that shoppers can prevent themselves from buying a fake Labubu. One way is to inspect the packaging. Official Labubu packaging should feature a matte finish with muted colorways, as seen on Pop Mart’s website. Fake boxes often feature tones that are too bright for authentic Labubus. The Labubu doll on display at the Pop Mart store in Chongqing, China. CFOTO/Future Publishing via Gett Once out of the packaging, the accessory should feature a care label with a

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