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This Summer’s Beaded Bag Trend Is Taking Over TikTok — Here Are the Best to Shop Under $300

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Considering the takeover of bag charms and shoe charms paired with the meteoric rise of Labubus, it’s no surprise that one of summer 2025’s biggest bag trends is shaping up to be just as playful as its accessory counterparts. Rounding out a resurgence of nostalgic trends taking us back to our youth — from jelly sandals to anklets and flip-flops — beaded bags are emerging as summer’s buzziest bag. Although the accessory has been a longtime favorite of fashion insiders and downtown cool girls alike, thanks to brands like Susan Alexandra and Staud, TikTok’s current quest to find the best beaded bags for summer proves the trend is officially reaching new heights. It all started with a viral beaded lobster bag that took over TikTok this past spring. The $34.99 find sent thousands flocking to TJ Maxx and Marshalls stores across the country, with the #lobsterbag and #beadedbag hashtags racking up over 15 million views collectively. The lobster bag craze led to a TikTok-wide scavenger hunt for beaded bags in general, with hundreds of users documenting their shopping hauls through the aisles of

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