The 2025 hair trends are getting wild. While “cherry cola hair” may have dominated as a top color choice for most of 2024 and the early months of 2025, movement toward warmer, rustier tones is gaining momentum now, with celebrities such as Andra Day, Keke Palmer and Leighton Meester leading the charge. Behind them are Megan Thee Stallion and Malia Obama, who subsequently ditched their garnet coloring for the charred amber hue in recent weeks, while Parker Posey set her inky black hair aflame with copper dye in late May. Keke Palmer with amber-colored hair at the 2025 BET Awards. WireImage According to Spate, a company specializing in machine intelligence for the beauty industry, these eye-catching transformations are part of a wider shift within the beauty lexicon toward more expressive, striking hairstyles that epitomize an individual’s persona. The majority of these looks infuse the fiery tones favored by Hollywood elite, but they aren’t limited to a single color — the opposite, actually. Calico hair, specifically, is poised to be one of the biggest hair trends to come out of 2025, with a 1,400 percent increase in popularity growth year-over-year, per Spate. The tricolor aesthetic, modeled after the fur of calico cats, is a melting

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