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EXCLUSIVE: Tarte Cosmetics Drops Limited-edition ‘Guava Girl Summer’ Lip Products With Dunkin’

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Tarte Cosmetics is brewing up something big in the maracuja juicy family. The makeup brand has joined forces with Dunkin’ to release four new, limited-edition lip products for the “guava girl summer” enthusiast, including a Maracuja Juicy Lip Tint in two different shades, a Shimmer Glass Plump and a Melt Lip Mask. The refreshing drop comes after Tarte collaborated with the frozen sweet treat brand, Tru Fru, to launch cherry-flavored products in April. “We’ve been watching the flavor and beauty space heat up, and with our maracuja juicy lip fam going viral, it felt like the perfect time to bring that world to life in a new, summer-inspired way,” Maureen Kelly, chief executive officer of Tarte, told WWD in an exclusive interview. “This isn’t about hopping on a trend, it’s about partnering with another fan-favorite to deliver something totally joyful, bold, and — of course deliciously unexpected.” Tarte Cosmetics x Dunkin’ product collaboration shop the collab today Founded in 1999, Tarte has positioned itself as a leading brand in beauty, with its famed Shape Tape Concealer, Tartelette Tubing Mascara, and the Maracuja Juicy

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