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Hailey Bieber and Xiao Wen Ju Front Miu Miu’s Fall 2026 Campaign

Hailey Bieber and Xiao Wen Ju star in Miu Miu’s fall 2026 campaign, spotlighting apparel and accessories from the Italian luxury brand. Hailey Bieber for Miu Miu. Zoë Ghertner A harsh industrial backdrop is juxtaposed with soft, sinuous lines of the collection. Stretch poplin, leather, linen, tweed and lingerie-inspired detailing dominate the campaign, bringing femininity to the rigid setting. Outerwear, from zip-front jackets to an opera coat clasped at the breastbone, joins cosseting trapper hats in offering a vintage-inspired bent. Among the standout pieces spotlighted in the campaign, the Vivant, Rendez-vous and Arcadie bags feature Miu Miu’s soft leather craftsmanship. Xiao Wen Ju for Miu Miu. Zoë Ghertner A ’70s aesthetic informs the eyewear, while Miu Miu’s Bubble shoe merges retro references with early 2000s appeal. The campaign was captured by photographer Zoë Ghertner. Xiao Wen Ju has appeared in Miu Miu campaigns and on the runway in seasons past. Bieber previously starred in the spring 2022 campaign, among other collaborations with Miuccia Prada’s label. Miu Miu’s fall 2026 campaign marks Bieber’s latest campaign-starring role for 2026. The model and Rhode founder kicked off the year with a starring role in Victoria’s Secret’s Valentine’s Day campaign. Hailey Bieber for Miu Miu. Zoë Ghertner Bieber has also appeared in a 2026 campaign

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