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Exclusive: Bia Brings Beauty For Certain to Urban Outfitters Online, Talks Defining Her Signature Stye and What to Expect From ‘Really Her’ Tour

“I would see her get up everyday at five, prop up her little mirror on the kitchen table and beat her face,” Bia told WWD exclusively, explaining that her first-encounter with makeup was watching her grandmother paint her face every morning.  The Latin Grammy-award winning rapper is not only taking control of the music charts with her singles “Whole Lotta Money” and “Millions,” but the beauty industry too, bringing her brand Beauty For Certain to Urban Outfitters online. Bia and her Beauty For Certain lip kits, available at urban outfitters.com on Oct. 9. “My grandmother is super lady-like, she is like the epitome of a ‘real woman to me.’ I’ve had that instilled in me, if you want to feel good, you have to look good,” the rapper said. Bia launched Beauty For Certain in 2022, with the goal of making the process of glam easier and more convenient.   “I always felt like glam was so hard, there’s so many layers and steps to it, it’s a long process. I wanted to make it as easy as possible and focus on the things I’m a connoisseur and specialist at. Make it as easy for me and other people to do what I do,” she said.  The

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