NCT’s Taeyong Features in Loewe’s Spring 2024 Pre-collection Campaign

NCT member Taeyong is one of the stars in Loewe‘s spring 2024 pre-collection campaign. The images showcase the K-pop singer and Loewe global brand ambassador modeling the brand’s Puzzle Fold tote, the Fold shopper and re-proportioned fashion items. Taeyong in the Loewe spring 2024 pre-collection campaign. One of the shots sees Taeyong wearing the brand’s denim anagram jacket and jeans, accessorizing with the Loewe Fold shopper done in collaboration with ceramic studio Suna Fujita. In another image, the singer gets more cozy in a neon green sweater with an equally vibrant purple pastel scarf. The purpose of the campaign, which also stars other standout talents Maggie Smith, Dakota Fanning and Greta Lee, is to highlight the supposed perfection in imperfection. Taeyong and the other stars were captured nonchalantly against domestic landscapes, including red brick walls, wooden patios and empty pools. Taeyong in the Loewe spring 2024 pre-collection campaign. The photos, taken by Juergen Teller, were then ripped out and superimposed onto white backgrounds. The crafted meta-pictures were intended to evoke a sense of materiality and sculptural feeling that aligns with Loewe’s branding. Taeyong in the Loewe spring 2024 pre-collection campaign. Taeyong was first announced as a brand ambassador for Loewe back in June,

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