Gucci’s G Chain Bra Goes Viral With Help From Kim Kardashian

Gucci has secured its first viral moment of fall season with a little help from Kim Kardashian. On Tuesday, the Skims’ founder posted a collection of selfies on her Instagram, captioning, “It’s all Gucci.” In the pictures, Kardashian can be seen wearing a Gucci Supreme pajama set and the Gucci G Chain bra, which was part of the brand’s fall 2023 runway show during Milan Fashion Week in February. Since being shown to Kardashian’s 364 million followers on Instagram, the Gucci bra has seen a 2,150 percent increase in Google search interest within 24 hours. Her post has garnered more than 2.6 million likes so far. A model walks the runway during the Gucci fall 2023 fashion show on Feb. 24. The Gucci G Chain bra, crafted from silver-tone brass in a traditional triangular silhouette, features the Interlocking G logo, adorned with crystal embellishments. The piece is currently on sale for $4,200 at Browns Fashion. In 2019, Gucci released a similar rhinestone bra designer by Alessandro Michele. The piece is now being auctioned online for $18,000. Kardashian has strengthened her relationship with Gucci over the past year, sharing a few pictures on social media that showcase different Gucci outfits, including a slip cutout dress in

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