Skip to main content

EXCLUSIVE: Savage x Fenty Launches Seamless Collection, Anitta Fronts Campaign

Savage x Fenty is stripping down, almost, with its newest launch: the Seamless collection. Putting comfort and wearability at the forefront, the new collection marks the brand’s first venture into seam-free staple items. For the adjoining campaign, the Rihanna-helmed clothing and lingerie brand tapped award-winning Brazilian songstress Anitta. The company said it built the line with super soft fabric that hugs the body, smoothes out curves and can be worn both day and night. Savage x Fenty brand partner Anitta modeling the Seamless Bandeau Bralette and Seamless High-Waist Thong. “We spent over a year perfecting the fabric and design of the new Seamless collection to make it ultra-soft and stretchy, yet supportive,” Adam Selman, chief design officer at Savage x Fenty said in an exclusive statement to WWD. “Brand visionary and founder Rihanna was meticulous about the overall fit and wanted to offer familiar, everyday styles with a savage twist. This is the kind of essential that you will return to over and over again.”  A closer look at the Savage x Fenty Seamless line. Among the pieces in the upcoming collection are bralettes, high-waisted thongs, bikinis, teddys and more. Anitta, who joined the brand as a partner in August, can be seen in

Follow WWD on Twitter or become a fan on Facebook.



from WWDWWD https://ift.tt/og5NOFz

Labels

Labels:

Comments

Post a Comment

Popular posts from this blog

Michael Urie Is in His Dreamy Era

“It’s been a dreamy couple of years,” says Michael Urie on a Friday afternoon phone call, just hours before a performance of his latest Broadway show “Once Upon a Mattress” at the Hudson Theatre. These dreamy years have also been busy ones for the star, who rose to fame for his role as Marc St. James on the sitcom “Ugly Betty.” Now, Urie stars in the hit Apple TV dramedy “Shrinking” alongside Harrison Ford and Jason Segel — season two premieres Oct. 16. He has also taken the stage by storm over the past couple of years, starring in Broadway’s revival of “Spamalot” and now the revival of “Once Upon a Mattress,” which also had a stint at New York City Center in the winter. While both shows feature Urie in showstopping musical numbers, he never considered himself to be “very musical.”  Michael Urie in “Once Upon a Mattress.” “Doing a musical at all, it’s still a pinch me thing,” he says. “I fell in love with theater because of musicals…[but singing] didn’t come naturally to me.” ...
Post a Comment
Read more

Prince Harry Returns to London With His Signature Style for the Invictus Games Foundation 10th Anniversary

Prince Harry returned to London on Tuesday and Wednesday for events celebrating the 10th anniversary of The Invictus Games Foundation. The Duke of Sussex is the patron of the Invictus Games, a multisport event for wounded, injured and ill servicemen and women launched in March 2014. On Tuesday, Prince Harry was joined by journalist Louise Minchin, entrepreneur Sir Keith Mills and more for a panel conversation titled “Realizing a Global Community.” For the occasion, the British royal family member kept his business attire approachable, opting for a gray suit and white button-down shirt with the top few buttons undone. Louise Minchin and Prince Harry The Duke of Sussex’s conversation with panelists highlighted the global impact the Invictus Games have had since their inception 10 years ago. Prince Harry was also on hand for another event on Wednesday. Prince Harry The Duke of Sussex attended The Invictus Games Foundation 10th Anniversary Service at St. Paul’s Cathedral on Wednesday, ...
Post a Comment
Read more

Louise Redknapp wows fans with seductive lingerie snap

Louise Redknapp has wowed fans on social media. Credit: Getty The singer and songwriter has left fans gobsmacked with a gorgeous new snap that she posted to her social media. Taking to her Instagram account, Louise shared a striking photo with her nearly 700,000 followers that shows her modelling a set of barely there lingerie. Wearing a nudey peach lacy bra with a see-through mesh pair of matching briefs, the former Eternal singer lay on a hotel-style bed giving a sultry look to the camera. View this post on Instagram Saturday night out… just kidding I’m in my PJs 🤍 A post shared by Louise Redknapp (@louiseredknapp) on Nov 9, 2019 at 11:42am PST With muted smokey eye makeup and a subtle glow on her cheeks, the mum-of-two cut a seductive figure with her sultry getup. Joking in her caption that she was enjoying a night out earlier on in the weekend, the mum-of-two, who used to be married to former England footballer Jamie Redkn...
Post a Comment
Read more