Taylor Swift and Travis Kelce are already surging in search interest for couples’ Halloween costumes following Swift attending two Kansas City Chiefs games. An analysis of Google search results released on Monday by Music Industry How To revealed queries for “Travis Kelce costume” and “Taylor Swift costume” soared by 761 percent and 464 percent over the last seven days. Both searches spiked after Swift attended a Kansas City Chiefs game against the Chicago Bears on Sept. 24. Swift also attended the Kansas City Chiefs vs. New York Jets game on Oct. 1. Taylor Swift reacts during the first half of a game between the Chicago Bears and the Kansas City Chiefs on Sept. 24 in Kansas City, Mo. Halloween-specific searches with the terms “Travis Kelce Halloween costume” and “Taylor Swift Halloween costume” have also risen by 466 percent and 816 percent, respectively. The search terms “Travis Kelce and Taylor Swift costume” and “Taylor and Travis costume” have surged by 528 percent and 629 percent, respectively. Travis Kelce in 2023. On the same day as Swift’s first attendance at the Chiefs game, Google Trends reported a 277 percent rise in searches for “couples costume,” with interest peaking to a 90-day high after they were
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