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What’s the ‘It’ Bag for Fall 2025? Here Are 5 Picks You Can Shop Online Now

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Each fall, a new “It” handbag enters the villa, laying claim to fashion insiders’ wallets and becoming the center of attention everywhere from TikTok to the front rows of New York Fashion Week. Coach’s Empire Carryall 48 reigned supreme during fall 2024 (it sold out in an instant and now has hundreds of thousands of searches to its name on social media platforms). And while it does still appear in the hands of A-listers from Emily Ratajkowski to Anne Hathaway with impressive regularity, a new year is forcing us to reexamine the fashion landscape and identify the next generation of trending bag styles to shop today. To hone in on the top carryall brands, styles, and colorways for this season, we’ve done all the legwork: scouring our FYP for glimpses of what the style-savvy have been wearing on their shoulders in the past few weeks and months, breaking down the best fall 2025 runway looks, and witnessing the IRL handbag swaps that have occurred from summer to fall on city streets. The takeaways? Brown is a safe bet, whether it appears with the

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