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EXCLUSIVE: Lori Harvey Joins Gran Coramino Tequila as Chief Creative Advisor

Comedian Kevin Hart’s cofounded tequila brand Gran Coramino is adding Lori Harvey to the mix. The longtime model will serve as the brand’s new chief creative advisor and marks her first collaboration with Gran Coramino with a new campaign. Lori Harvey x Gran Coramino Courtesy of Gran Coramino Tequila “Creating meaningful experiences has always been one of my greatest joys. Whether I’m bringing together friends, celebrating family, or simply making people feel seen,” Harvey said in an exclusive statement to WWD. “I believe the smallest details leave the biggest impressions, and that’s the philosophy I’ll bring to Gran Coramino. Every sip, every gathering, and every celebration should feel thoughtful, elevated and unforgettable. I’m excited to step into the role of chief creative advisor and can’t wait to help shape the next chapter of the brand and create moments that feel timeless.” Lori Harvey x Gran Coramino Courtesy of Gran Coramino Tequila The collaboration marks Gran Coramino’s first celebrity partnership. Harvey will work in tandem with the brand to cultivate the Coramino Woman, leading with the new campaign, featuring Harvey with a summertime set backdrop and bottles of Gran Coramino. Harvey’s appointment comes after the brand marked a pivotal milestone, reaching $200 million in retail sales. The

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