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SoulCycle Returns to the Hamptons for Third Annual Wellness Weekend

On Monday, SoulCycle Wellness Weekend revealed its return for the third year. The fitness brand will once again host its event at The Barn in Bridgehampton from June 26 to 28. Riders, influencers and media will return for a weekend filled with riding classes, activations and experiences — the company anticipates about 2,500 people will be in attendance throughout. For the 2026 iteration, SoulCycle continues to lean into recovery culture with its brand partners. Joi + Blokes will host a B12 shot lounge with medical professionals on-site and semi-private consultation areas. Drift Wellness will offer a sauna and cold plunge experience. Riders can get express facials and light peels courtesy of Ject. For a quick hair touch-up, Allyoos’ branded BunBar will give a quick 5-to-7-minute styling. Movement meets manifestation with Intuition Kicks for a retail pop-up with tarot readings. And Sourmilk’s probiotic yogurt bar with mix-ins returns from last year. “Wellness Weekend is now in its third year, and what started as a concept built from scratch has become one of the experiences our community genuinely looks forward to,” Namita Gupta, director of strategic partnerships at SoulCycle, told WWD. “This year that meant leaning into recovery culture — cold plunge and sauna experiences are

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