Skypad, Which Captures Data Trends for Luxury Fashion, Launches in London

LONDON — Behind every big retailer is a data analytics company that few have heard of. One of them is Skypad, a software service run by Sky I.T. Group that works with 72 percent of global luxury brands such as Gucci, Prada, Fendi and Marc Jacobs. The analytics company is now expanding into Europe, and earlier this month launched its headquarters in London. “The reason for expansion to London was a combination of things. We want to be closer to our customers and be able to have face-to-face interactions. Secondly, we want to be closer to retailers like Selfridges and Harrods,” said Jay Hakami, chief executive officer of Sky I.T. Group. Skypad software collects data from retailers around the world and allows brands to see how their products are performing based on a variety of attributes such as color, size, fabric and geography. It also helps track sales performance via wholesale business and the brand’s own stores and online channels. “We take multiple data sets, bring them together, cleanse them and bring them to brands in a report. For Saks, the data is being used for a number of things — season management, what sells, what doesn’t sell in different regions. The intelligence allows

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