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Soma Intimates Still Chico’s FAS’s Biggest Growth Driver

Soma continues to lead the Chico’s FAS comeback.  The retail company, which includes the intimates brand, along with White House Black Market, TellTale and the nameplate brand Chico’s, released quarterly earnings results during Thursday’s premarket hours, causing company shares to jump about 2 percent.  While Soma improved on top-line sales, both for the quarter and year, Chico’s and White House Black Market also improved on same-store comparable sales — the first time all three brands have achieved this feat since 2014. (Direct-to-consumer lingerie brand TellTale was created less than a year ago.)  A White House Black Market store.  Courtesy “We are extremely pleased with the significant sequential turnaround in our business,” Bonnie Brooks, chief executive officer and president of Chico’s FAS, said in a statement. “Our strong performance can be primarily attributed to our disciplined focus on driving sales through improved and elevated product aligned more closely to our customer’s expectations. In [the fourth quarter], we continued to deliver on each of our strategic priorities, with a renewed rigor and relentless attention to every detail of operating our businesses. We are especially pleased with both our significant digital growth and frontline growth, as we continue to work towards delivering our unique and personal service

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