Why Are Consumers Hype About DTC Brands?

As direct-to-consumer brands continue to change the way consumers shop, data from Scalefast’s “2020 DTC Hype Report” identified the top consumer desires for DTC brands and revealed consumer sentiment toward the retail model. The goal of the research is to identify what DTC brands can do to remain competitive in retail and how to be successful in obtaining consumers. According to the report, 19 percent of consumers believe DTC brands are more customer-centric than traditional retailers and 19 percent said they believe DTC brands are “more likely to be ahead-of or on-trend. Another 14 percent of consumers replied they believe that DTC companies are more tech-forward. Additionally, almost 15 percent of consumers reported they believe they have a better user experience and receive higher-quality products when shopping with DTC brands. “The retail landscape is rebuilding after a tumultuous decade of declining sales and store closures,” said Olivier Schott, founder and chief marketing officer at scalefast. “As a result, DTC companies have emerged as a new category of e-commerce that’s changing the way brands and consumers interact.” Though not all consumer sentiment toward DTC brands is positive. Nearly 16 percent of consumers said they believe it is “riskier” to make purchases from a DTC brand

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