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Weleda, Candiani, a Stella McCartney Favorite, Win Green Awards

GREEN MACHINES: A host of European fashion, textile, accessories and beauty brands walked away with accolades for their sustainability efforts at the inaugural Positive Luxury Awards which took place in London this week. Selfridges, Weleda, Nadja Swarovski and Carole Bamford were among the winners, with Bamford accepting the lifetime achievement award. Positive Luxury described the awards as a “global celebration of sustainability and innovation within the luxury industry” and said it wanted to recognize companies or individuals that are working towards positive change. Founded in 2011 by serial entrepreneurs Diana Verde Nieto and Karen Hanton, Positive Luxury created the Butterfly Mark which brands can earn by building sustainability into their business strategies; promoting transparency and helping consumers to make informed purchasing decisions. Candiani SpA won Innovation of the Year for its Coreva technology, used by designers including Stella McCartney. “The denim industry needs to make significant changes in the very short term, and we are fully committed to lead this change, starting with our R&D,” said the founder Alberto Candiani. Verde Nieto said Candiani’s “ground-breaking plant-based elastomer epitomises the moves we like to see a brand making.” For pre-fall 2020, Stella McCartney worked with Coreva fabric for her stretch denim made with mushroom and seaweed dyes. Swarovski won

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