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First Look: Danielle Bernstein Brings Eponymous Label to Macy’s

Danielle Bernstein’s label is here — but don’t call it We Wore What. Over the past few years, Bernstein has built a portfolio of successful collaborations. The We Wore What blogger-turned-entrepreneur has released two denim capsules with Joe’s Jeans, the first of which resulted in Joe’s single biggest online sales day, and four swimwear collections with Onia, the latest of which raked in $1 million in three hours. Onia later signed on as the official production partner for Bernstein’s e-commerce platform, Shop We Wore What. Bernstein is trying her hand at ready-to-wear, shedding her We Wore What persona for her eponymous label. On March 5, she will launch the Danielle Bernstein collection exclusively at 175 Macy’s doors and the retailer’s web site. (It will not be sold on Bernstein’s e-commerce platform.) The debut spring collection features 46 pieces, each priced less than $100, with sizes up to 24, making this Bernstein’s first size-inclusive line. Bernstein asked a handful of her own followers to model the debut spring collection for Macy’s.  Courtesy Image “I’m finally listening to my followers by creating this under-100-dollar affordable line,” said Bernstein. “It’s something my followers have been asking for for so long, and listening to their feedback has been really

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