Skip to main content

Why Celebrity Legends Can Breathe New Life Into Brands

The world is noisy. With hundreds of television channels, innumerable magazines and the exponential growth of online outlets, it is increasingly difficult for brands to distinguish themselves. For marketers across the spectrum, from wellness and beauty to travel and experiences, the image and legacy of a legendary icon can make a big difference. Distinct from the mere celebrity, an attribute that is both transient and transactional, iconic stature is eternal and carries the weight of genuine import. Without question, a “star” can make an impact in the world, but stars burn bright and fast then fade from our collective memories. A legendary icon is significantly different. A person who becomes an icon is someone whose broad and lasting impact on culture and the world around them far surpass who they were as individuals. Their legacies bear both a historical and emotional heft that endures long after they are gone. The ultimate example of a legendary icon is Elizabeth Taylor, the violet-eyed superstar who dazzled the world for six decades. In addition to indelible roles and innumerable awards, Taylor was an irrepressible advocate for people with HIV and AIDS and founded an eponymous foundation in support of that advocacy. Decades prior to her

Follow WWD on Twitter or become a fan on Facebook.



from WWDWWD https://ift.tt/32luVwB
Labels:

Comments

Post a Comment

Popular posts from this blog

The 12 Best Floral Delivery Services to Easily Order Christmas Flowers Online

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Few gift ideas have stood the test of time quite like a stunning bouquet of flowers filled with a variety of lush, blooming florals along with sprigs of complimentary greenery. Sending an arrangement of flowers is everyone’s favorite go-to gift idea to spread love on Mother’s Day, a birthday, anniversary, to say thanks, or simply show appreciation for someone special in your life. And at this time of year, sending flowers makes for an always-cherished holiday gift as well. Although fresh bouquets won’t last forever, they’re a heartwarming gift. “Flowers are something that makes everyone smile,” says Emily Reifel, director of social events at The Plaza Hotel in New York City. “With flowers, you don’t have to do anything. It’s easy — it comes, it’s beautiful, and the recipient just gets to enjoy the beauty of it. There’s no work on their end at all.” We’ve ...
Post a Comment
Read more

Kobe Bryant and wife ‘had deal to never fly in helicopter together’

The basketball star and his daughter tragically died in a helicopter crash this week Kobe Bryant and his 13-year-old daughter Gianna both tragically died in a helicopter crash this week. And, while the NBA basketball player would regularly use helicopters to travel around Los Angeles, his wife Vanessa Bryant had previously agreed to never fly with him. A source told PEOPLE: “He and Vanessa had a deal that they would never fly on a helicopter together.” They added that Kobe “only” flew in helicopters with pilot Ara Zobayan , who was among the seven others killed in the crash, alongside Kobe and Gianna. READ MORE CELEBRITY NEWS Kobe and Gianna are survived by Vanessa, and their other daughters Natalia , Bianka , and Capri , who was only born in June last year. Kobe previously revealed he began using helicopters while he still played for the Los Angeles Lakers because bad traffic meant he was missing quality time with his family. He told Alex Rodriguez in 2018: “I was sittin...
Post a Comment
Read more

Ciara Goes for Gold in JW Anderson Vest for the Singer’s Black Women in Excellence Dinner in London

Ciara opted for utilitarian styling for her Black Women in Excellence Dinner on Sunday in London. The singer was joined by such attendees as Yasmin Evans and Vanessa Kingori, among others, for the special occasion. Ciara wore a design courtesy of Jonathan Anderson’s label, JW Anderson, which was founded by the eponymous designer in 2007. The sleeveless bomber vest featured utilitarian elements, including large pockets at the hips, a zipper down the front placket and a sharp collar. Ciara attends Ciara’s Black Women in Excellence dinner at Isabel Mayfair on June 1 in London. Dave Benett/Getty Images The vest also included an elongated frame. Ciara paired the piece with a coordinated miniskirt featuring similar utilitarian elements. The miniskirt included front pockets and a high-waisted silhouette for added definition. To add some contrast to her attire, Ciara went with a sleeveless black top with a plunging neckline and bustier-style inspiration. When it came to her accessories, Ciara ...
Post a Comment
Read more