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Why Celebrity Legends Can Breathe New Life Into Brands

The world is noisy. With hundreds of television channels, innumerable magazines and the exponential growth of online outlets, it is increasingly difficult for brands to distinguish themselves. For marketers across the spectrum, from wellness and beauty to travel and experiences, the image and legacy of a legendary icon can make a big difference. Distinct from the mere celebrity, an attribute that is both transient and transactional, iconic stature is eternal and carries the weight of genuine import. Without question, a “star” can make an impact in the world, but stars burn bright and fast then fade from our collective memories. A legendary icon is significantly different. A person who becomes an icon is someone whose broad and lasting impact on culture and the world around them far surpass who they were as individuals. Their legacies bear both a historical and emotional heft that endures long after they are gone. The ultimate example of a legendary icon is Elizabeth Taylor, the violet-eyed superstar who dazzled the world for six decades. In addition to indelible roles and innumerable awards, Taylor was an irrepressible advocate for people with HIV and AIDS and founded an eponymous foundation in support of that advocacy. Decades prior to her

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