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Bella Hadid Debuts Her Orebella Scent Brand With Teaser Video: What to Know

Bella Hadid is expanding her entrepreneurial acumen. On Thursday, the supermodel took to Instagram and TikTok to announce her latest business venture, a brand called Orebella. Hadid shared a brief video teaser to her account, along with the tag line “Reveal your alchemy on 5/2,” teasing the brand’s official launch in May. She also linked to Orebella’s own Instagram page, which has already amassed nearly 10,000 followers. View this post on Instagram A post shared by Bella 🦋 (@bellahadid) Currently, there is no information available from the brand as to what products it will offer. However, a trademark filing dated to 2022 reveals that Orebella will likely sell a variety of scent-related goods, including fragrance, incense, body lotions, oils, shampoo, conditioner and candles, according to the application. The trademark owner listed is BKH Essential LLC, which includes the initials of Hadid’s full name: Bella Khair Hadid. Hadid cofounded her first business, Kin Euphorics, in 2021. She runs the nonalcoholic beverage and spirit brand alongside chief executive officer Jen Batchelor. Bella Hadid attends a Kin Euphorics launch party in 2022. Ingredients in the canned drinks include Vitamin C, saffron,

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