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Tiger Woods Brings Cashmere to the Golf Course and New Looks From His Sun Day Red Clothing Brand at Genesis Invitational

Tiger Woods has transformed The Genesis Invitational tournament into a marketing moment for his new clothing and lifestyle brand, Sun Day Red. While playing the first rounds of the golf tournament at Riviera Country Club in Pacific Palisades, Calif., Woods was clad head-to-toe in pieces from his newest business venture. Tiger Woods during round one of the Genesis Invitational at the Riviera Country Club in Pacific Palisades, Calif., on Thursday. On Thursday, he kept it minimalist and monochromatic in a logo-embroidered cashmere sweater, matching cap hat and golf shoes. The athlete opened the tournament in 1-over 72, eight back of the leader Patrick Cantlay. On Friday, Woods wore a darker outfit from his golf apparel line, donning a navy polo, vest and matching pants with black leather shoes. Tiger Woods during round one of the Genesis Invitational at the Riviera Country Club in Pacific Palisades, Calif., on Friday. Sun Day Red was announced on Feb. 12. The brand was created in partnership with TaylorMade and caters to golf players, bringing performance wear and premium fashion together.  Its logo — a tiger designed with 15 lines — is inspired by Woods’ successful career and his 15 tour championships.   “I have learned so much over

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