The Key to Sarah Jessica Parker’s Holiday Looks This Year? Google’s Virtual Try-On Feature (Which Our Editors Tested Out)
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. The real-life Carrie Bradshaw steps out into the snow-dusted NYC streets looking, naturally, flawless. One minute, Sarah Jessica Parker is tempted by a roasted nuts vendor. The next, she’s sitting in a cozy, “Ralph Lauren Christmas”–coded living room, typing into her phone the following prompt: “I’m shopping for an outfit that has a classic holiday New York City vibe, perfect for a friend’s downtown party.” This isn’t a heart-to-heart with ChatGPT but a snippet of a campaign video depicting SJP’s latest obsession: Google Shopping’s AI–powered try-on tool that helps users not only pick out and shop for a spot-on getup across various occasions but also see how billions of apparel listings will look on their own bod (or that of their gift recipient) once the clothing in question is unwrapped and put on. In the aforementioned campaign, shot by Chloe Horseman and directed by Max Bartick, Parker ends up settling on a bow-bedecked cocktail dress that we can easily imagine taking her from the holiday dinner to that downtown soirée in no time. She whizzes away in a taxi, carried by

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