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The Most Comfortable On Shoes for Women to Wear During Runs, Walks, and Every Activity in Between

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. On is a brand that has only been around for fifteen years, but it’s safe to say the best On shoes have already become veritable essentials — worn outside by everyone from Emily Ratajkowski and Gisele Bündchen to Oprah and Jill Biden. The Zurich-born performance label prides itself on its Swiss roots and unrivaled engineering, the latter of which has revolutionized footwear innovation tenfold, helping the world discover how a pair of shoes can adapt to their wearers’ every move (and not the other way around). One of the best parts about On and the way it does business is the fact that the world-renowned shoe brand constantly evolves its materials and technologies, making sure every last resulting pair of sneakers stands apart from the crowd based on its design, comfort, and special fit-for-runners features. From its unmistakable CloudTec cushioning system to trusty Speedboard plating and numerous other patented components, On shows no signs of stopping when it comes to pushing boundaries and making (well-deserved) headlines. For all those reasons and more, the hot-right-now company clinched the FNAA’s 2024 Brand of the

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