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Svitlana Bevza’s Eponymous Womenswear Label Shines Light on Ukrainian Heritage and Creates Modern Fashions for the ‘Self-Made, Demanding Woman’

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Before Ukraine’s 2014 Euromaidan protests and Russia’s full-scale invasion of the country in 2022 — leading to over 53,000 civilian casualties in the past three years, as reported by the UN — there was Bevza. Svitlana Bevza’s eponymous label, founded out of Kyiv in 2006, wasn’t reactionary in the political sense. Instead, Bevza felt a pressing need to remedy the barrenness of the Ukrainian fashion scene at the time. Kyiv was no Paris or Milan or even Copenhagen, and still isn’t, but, since launching almost two decades back, her fashion house has been able to introduce its signature aesthetic restraint (marked by an emphasis on clean lines, unfussy silhouettes, and never-overbearing hues) into the country’s sartorial landscape. In the present day, Bevza is known — and shopped — the world over. Though the most recent conflict in Bevza’s home country didn’t jumpstart her brand, it undoubtedly refined her mission. “ I felt even more responsibility to continue to implement symbols and codes telling the story about Ukrainian culture,” Bevza shares with WWD. “It became crucial.” Svitlana Bevza walks the runway at her label’s New York Fashion Week

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