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Lilly Pulitzer Is Hungry for the Future. Its Spring 2026 Collection, Though, Reaches Back Into the Archives.

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. The seaplane whizzing above Lilly Pulitzer’s spring 2026 runway show, staged at Key West’s classy, upscale Casa Marina hotel, was no coincidence. The Lilly team — detail-obsessed and lighthearted all at once — used the opening detail to honor one of their brand founder’s most iconic, caught-on-camera moments, when Pulitzer is seen dashing out of a just-landed plane, circa 1963, with multiple fabric swatches in hand. While the grand entrance’s significance went over the heads (literally and figuratively) of many of the show’s front-row attendees, it was clearly taken straight from the archives, just like the SS26 Lilly Pulitzer launch at large. The label’s Vintage Vault is as extensive as you can imagine, with many of the original (and now-reissued) prints having been hand-painted right in Key West, making the presentation a kind of homecoming. The Vault goes all the way back to 1962, a few years after the label hit the ground running out of Palm Beach, Florida, 200-plus miles north of the Keys — a location that influenced the brand’s aesthetic footprint in no insignificant way. Lilly Pulitzer: always in motion and

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