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Martha Stewart Dethrones Sydney Sweeney as New American Eagle Campaign Star. Her Latest Recipe? Jeans.

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. “Dress your bird how you’d want to be dressed — in buttery-soft, stretch denim,” Martha Stewart tells us, with a healthy portion of sultriness in her voice, via a recently posted video on American Eagle’s Instagram. It’s official: The 84-year-old media maven and lifestyle guru can add “jeans ambassador” to her extensive resume, usurping Sydney Sweeney’s spot as American Eagle’s latest campaign star. Will Stewart’s proclamations about the label’s jeans being gift-worthy to the max generate as many headlines as Sweeney’s notorious “has great jeans” ad (you know the one)? Only time will tell. What we do know for certain is that the tastemaker is coming in hot with no shortage of inspiration for denim gifts that are “giving,” in her words: featuring what she calls the “perfect fit,” both size-wise and in regards to fitting the needs of every last person on your list this year, from the mom to the boyfriend. “I love a rigid denim but never a rigid host,” Stewart offers in a clip, alluding to the fact that American Eagle jeans are something you can, indeed,

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