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What Is Cyber Monday? The History Behind the Digital-only Discount Shopping Event

Cyber Monday has emerged as a pivotal digital counterpart to the traditional post-Thanksgiving shopping frenzy, serving as an alternative to Black Friday. Its origins unfold from the early 2000s to its current status as an anticipated online shopping event. In 2023, shoppers have a plethora of discounts and deals to look forward to during Cyber Monday and Black Friday, with Sephora, Ulta Beauty and Nordstrom starting holiday discounts early (the Sephora Sale began in October and Ulta Beauty is advertising up to 50 percent off online). Nordstrom is boasting deals of up to 70 percent off the week of Thanksgiving and advertising Cyber Monday deals, too. According to experts from Boston Consulting Group, despite inflation and a tense geopolitical landscape, shoppers still plan to spend this holiday season. A consumer behavior survey published by the e-commerce company Shopify titled “Shopify-Gallup Holiday Shopping Pulse” pointed out that nearly 75 percent of shoppers plan to spend the same or more on gifts compared to last year. Why Is It called Cyber Monday? The Monday after the Thanksgiving holiday weekend was coined by the National Retail Federation in 2005 by the company’s online arm, Shop.org, as online shopping became more popular. When did Cyber Monday become popular? The e-commerce holiday

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