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The 10 Best Mascaras at Ulta, Tested and Reviewed by Editors

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Makeup trends come and go, but full, feathery lashes are forever. Unlike other eye makeup products like eyeshadow or eyeliner, mascara isn’t a one-size-fits-all makeup product. It performs differently depending on your lash type and length, and comes in a wide variety of formulations for host of lash goals. Ulta’s mascara offerings are best in class, running the gamut across every price point with options from emerging and established brands. WWD Shop editors put the best mascaras at Ulta to the test to identify top picks for exaggerated length, volume, and lift. Ulta is a premier beauty destination for its broad array of options. Whether you’re shopping heritage drugstore mascara brands like L’Oréal, investing in mascara options from Lancôme, or dipping your toe into cutting-edge indie brands like Colourpop, Ulta’s got it all. Plus, Ulta.com offers far more regular sales events, flash deals, and customer perks than other beauty retailers. Any shopper can get free shipping on orders over $35 and free returns, and members of the Ultamate Rewards program (it’s free to sign up) enjoy other benefits, like points for

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