“Real Housewives of New York” star Erin Lichy and her husband, Abe Lichy, have launched Mezcalum, an organic mezcal. The duo launched the new brand Thursday, and are advertising it as zero carb, zero sugar, artisanal and sustainably farmed. The spirit is curated from Espadin Agave and Cuishe, a variety from the valleys of Oaxaca, Mexico, and created in Doov Yaal, a family-owned and -operated distillery. It can be purchased online. Tulum vacations served as inspiration for the brand, the duo said. They have been married since 2012 and traveling to Tulum for 20 years, they said. Erin Lichy “The thing about Tulum that’s so special is it’s this massive jungle on this beautiful, untouched strip of beach,” Erin told WWD. “Everybody there is really conscious. You can party all night, but then you wake up and do yoga, or have a green juice. That’s kind of the life that we subscribe to, you can have a spirited night but still wake up the next day and do all the things you wanted to do.” “RHONY” stars Erin and Abe Lichy’s Mezcalum Mezcal ($49.99). The pair — who work as a real estate agent (Erin) and lawyer (Abe) — said they wanted to collaborate
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