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Carol’s Daughter Partners With ‘The Color Purple’ on Hair Care Collections, Special Screenings and More

Carol’s Daughter has been named the official hair care partner of the upcoming “The Color Purple” musical adaptation film starring Taraji P. Henson, Fantasia Barrino and Halle Bailey. To celebrate the partnership, the brand released exclusive bundle collections inspired by the strength and resilience between women depicted in the film. The Carol’s Daughter X The Color Purple The Purple Bundle. “’The Color Purple’ is a timeless story of resilience and empowerment, with an emphasis on community and belonging. Like the film, Carol’s Daughter has always celebrated the power of sisterhood and the unwavering support found in our tribes,” Lisa Price, the founder of Carol’s Daughter, said in a statement. The rollout features The Purple Bundle ($18) and The Strength of Gold Bundle ($37.07). Both bundles offer the brand’s staple products, including their Black Vanilla shampoo and conditioner set, and their Goddess Strength scalp oil. The Carol’s Daughter X The Color Purple Goddess Strength Hair Kit. “’The Color Purple’ is an extraordinary film that will bring together audiences who want to experience Celie’s powerful story in a way they’ve not seen before. So much of her journey to independence is possible because of her sister Nettie’s love and the support of women like Sofia and Shug Avery;

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