The 12 Best Lipsticks That Look and Feel Amazing, Tested and Reviewed by Editors

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Lipstick is transcendentally powerful. It has inspired women like Coco Chanel to declare, “If you’re sad, add more lipstick and attack.” Wearing a bold lip can impart the wearer with a feeling of power, and science can back that up, too. Studies have found a possible link between cosmetics — especially lipstick — and self-confidence, claiming that it can increase both assertiveness and the mood of the wearer. So, if you need a quick pick-me-up, perhaps try swiping on a tube of one of the best lipsticks. But choosing said lipstick can be a tricky task — sorting through the hundreds of thousands of options, uncovering your ideal shade, and making sense of the complex language of formulas and finishes.  While it’s easy to compile the idea of lipstick into one giant concept, there’s a vast variety of lipsticks on the market, varying greatly in formulas, finishes, shades, and even skincare-boosted benefits. When it comes to formulas and finishes, you can choose a foolproof option, like a sheer lipstick (which applies more like a tinted lip balm and gives the look of

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