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The Happy Purchase Shopping List

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Treat yourself? That’s the big question. After the pandemic’s e-commerce boom, big spender expectations for this holiday season began to sour like spoiled eggnog when inflation entered the chat and the labor market softened. For many American consumers, smashing that “add to cart” button on luxury goods can feel more naughty than nice these days. Sure, TikTok users have been swayed by “de-influencing” and there’s a strong sense of fatigue from endless product drops in saturated markets, but can we still feel merry about a quality purchase? While some researchers are quick to focus on the starry-eyed consumer with impulsive shopping habits, other studies have found experiential purchases to have longer lasting rewards. However, consumer psychologist Dr. Cathrine Jansson-Boyd explains there’s no consistency in research regarding substantial happiness and shopping, but that “we tend to feel happier about our purchases when we have researched them for a longer time period.” This research Jansson-Boyd refers to can vary; a deep dive on a shiny new gadget can take countless hours of scrolling for information online, yet the purchase of a luxury food

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