EXCLUSIVE: ‘Lipotle’ — Wonderskin and Chipotle’s New, Avocado-inspired Lip Stain — Has Landed

Bye, so-called “strawberry makeup” — hi, Lipotle. To celebrate National Avocado Day on Wednesday, Wonderskin has teamed up with Chipotle to launch its viral Wonder Blading Lip Stain Masque in a green hue, called Lipotle. Retailing for $29, the limited-edition product offers up the same long-lasting color as the original Lip Stain Masque — which sells every 15 seconds — but in a guacamole- and foil-inspired color that peels off to reveal a rosy-nude stain. “Wonderskin is a fun, community-forward brand that is very active on social media — and same for Chipotle, who our consumer also loves,” said Wonderskin brand director Marina Kalenchyts, calling the union a “natural fit.” Wonderskin x Chipotle Ten thousand units of the stain will be available for purchase direct-to-consumer on Tuesday, not only commemorating Chipotle’s signature guac — but aiming to last through a meal of it. “We’re known for our waterproof, transfer-proof technology,” said Wonderskin chief executive officer Michael Malinsky, adding that the collab “also [nods to] the rise of mukbangs on social media,” highlighting consumer need for durable makeup products. Indeed, mukbangs — a South Korean term which translates to “eating shows” — are on the rise on platforms like TikTok, where Wonderskin has sold more than

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