The 21 Best New Beauty Products That Our Editors Tested in July

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. We’re nearing the dog days of summer, but beauty brands are showing no signs of sluggishness. In fact, July’s new beauty releases are downright refreshing, with launches ranging from icy-cold face masks to genius makeup application tools. Our WWD Shop editors are privy to these new releases, often conducting hands-on testing before the makeup, skin care, and hair tools officially make their way onto shelves. We’ve been evaluating July’s best beauty launches all month long to bring you this list of the latest and greatest finds to reinvigorate your routine. July’s new makeup launches offer a sweat-free, stress-free approach to summer glam. Kosas, for one, debuted a gel eyeliner that’s so thin you don’t need to sharpen it — and has waterproof staying power for a spontaneous jump in the pool. Hourglass Cosmetics and Morphe released potent liquid blushes that you can tap on your cheeks, eyelids, and lips for a monochromatic makeup look. On the skin care front, we’re seeing plenty of problem-solving releases, like Clearstem’s acne-fighting face mist that prevents and treats breakouts while tamping down redness and Versed’s featherweight

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