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Here’s Why the Royal Family-Approved Elizabeth Arden Eight Hour Cream Maintains Its Icon Status Today

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. What does it take for a beauty product to stay relevant for 90-plus years? Consider Elizabeth Arden’s Eight Hour Cream a case study in the ‘It’ factor a beauty product needs to achieve that icon status. The apricot-hued salve has remained in the spotlight since its 1930 debut, buoyed by celebrity fans and adored by industry insiders for its limitless uses. A dab of Eight Hour Cream turns dry and ashy skin supple, smooths out split ends, and, according to one royal family member, can even cure frostbite. Elizabeth Arden’s Eight Hour Skin Cream earned its name when one of Arden’s clients claimed the cream made a noticeable improvement on her son’s grazed knee in — you guessed it — eight hours. The universal salve quickly took off for its skin-healing properties and its laundry list of uses, lauded by names fans along the way. WWD Shop editors test and review Elizabeth Arden’s Eight Hour Cream. Captured with the Leica Q3 Camera. Queen Elizabeth II was one of the iconic beauty product’s most ardent fans: So much so, that the brand

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