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Will the New Coach Brooklyn Bag Be the Next Tabby?

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. In just the last year, Coach has earned an impressive track record of celebrity-loved handbags with near-instant viral appeal on TikTok. From the new-classic Coach Tabby bag range that now reigns on the Lyst Hottest Products list to the TikTok-famous Coach Lana Tote, the New York fashion label only continues to build momentum with hot handbag releases that appeal to Gen Z trendsetters and timeless fashionistas alike. The Coach Brooklyn Shoulder Bag is the brand’s latest drop for fall — and it may just give the Tabby bag a run for its money. Bella Hadid is often the source of style trends that pop up on your TikTok FYP or Instagram feed (she clocked both the Adidas Samba trend way in advance), so it makes sense that she was one of the first lucky celebs to get her hands on the Coach Brooklyn Shoulder Bag 39. Gifted by Coach Creative Director Stuart Vevers, Hadid effortlessly modeled the designer leather tote bag on two occasions in New York City last week, pairing the slouchy bag silhouette with her signature eclectic styling. All eyes

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