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Sporty Shield Sunglasses Are Summer’s Hottest Eyewear Trend

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Looking for directional sunglass frame? The shield has been a bold style statement on the runway, celebrity style and of course, a key — functional — part of the sports world. Balenciaga, Gucci, Acne Studios and Marine Serre all offered a take on the trend on their spring 2024 runways. On Friday the 2024 Paris Olympics begin, giving the eyewear a sporty super boost. “After gaining prominence in the early ’90s, it seems that shield style sunglasses have recently been revitalized,” reported Tarrence Lackran, eyewear expert and founder of Eyecons Agency, a multifaceted firm committed to developing brand experiences and campaigns by partnering with forward-thinking creative leaders in the luxe eyewear space. While the Olympics are closing in, Lackran says the trend has been gaining steam for awhile. “Indie brand Anna-Karin Karlsson is taking shield designs in a fresh direction,” he said. “Their Shady Luv 2.0 frame, worn by Beyoncé during her ‘Renaissance’ tour and Mary J. Blige on her ‘Strength of a Woman’ tour, captures the metallic trend in eyewear,” showcasing the popularity of the style among celebrities. Ferrari Buy Now

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